MILKRUN REBRAND

creative direction + cOPYWRITING FOR: digital ads + collateral. video scripting, production + editing. BRAND MESSAGING. website copy.

MilkRun believes great food can do more than just fill bellies — it can also fulfill a critical role in building stronger and more sustainable local food systems. When the Austin-based startup shifted from an online grocery marketplace to a mission-driven subscription service delivering food sourced from small local farms, they needed a rebrand that at once celebrated that mission and communicated the functional value of “subscribing to your farmer.” Helping MilkRun prove that “small is mighty” was a ridiculously fun honor and privilege for this food-loving freelancer.